It's time to stand out.
Your brand resides within the hearts and minds of customers, clients, and prospects.
It is the sum total of their experiences
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers".
It makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing, researching, defining, and building your brand. After all, your brand is the face of your business. It's a foundational piece in your marketing communication and one you do not want to be without.